Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. Taking inspiration from the adult line, sumptuous materials and attention to detail are combined to create a collection which is synonymous with quality. Early Life Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. This phenomenon seems common across industry sectors. Maintaining financial independence: Armani is a rarity from a financial perspective as well. Armani and Galeotti became business partners, founding Giorgio Armani S.
He also bought clothing manufacturer Simint S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. One of the many reasons that these brands diluted their brand equity was because they used their brand names on a very wide range of products. Some compare him to such fashion greats as and. Armani will need to consider this strategically especially if it is planning to expand into other businesses.
In 2013, the label gained sales of about 3550 million Euros, earning again 1100 million Euros that year alone. It was Barneys New York that first introduced Armani to an adoring American market, and 35 years later, the designer continues to be a revolutionary force in the fashion world with his modern fluidity and striking silhouettes. Giorgio Armani with its iconic popularity amongst the elite of the society and the fashion literate segment of the market has followed similar steps by extending the brand. The signature Giorgio Armani line: This is the main collection of very high quality classic apparel that consists of the signature Armani suits, Oscar gowns and so on, which are of the ultra-premium price points and essentially targeting consumers in the 35 to 50 year old age group. Some of his friends were killed during Allied bombings. Sustaining consistent brand personality: One of the main aspects of a fashion brand is its personality and its identity in the marketplace. In 2012, the label boosted the sales, earning 1100 million Euros, selling products worth of 3600 million Euros.
It offers up-market furniture, home accessories, textiles and decorative objects. Though this aspect of the fashion industry provides fashion houses with a strong sense of differentiation that can be conveyed in a tangible and visual form, it also poses a serious threat. Taking a break from school, Armani had to complete his required military service. Guided by the principle that clothes are made to be worn and not just seen, Giorgio Armani founded his namesake label in 1975. As the brand moves into different territories, interacts with different sets of customers, and represents different personalities, it becomes quite a task for maintaining consistency across all of its marketing communications and other activities. This Armani line is often viewed as the direct competitor of the Italian luxury brand Versace's Young Versace.
There are approximately around 10-13 million Chinese luxury brand customers. It was created for everyone who loves exceptional style and wants to maximize their experience from sporting activity. Discover more about the collection: Follow us on: Instagram: Facebook: Twitter:. One of the main factors that make fashion houses and their products premium are their exclusivity. It unveiled its Armani Residences, a luxury collection of 144 private residence homes in Burj Dubai, the tallest building in the world in 2007 and its Armani Hotel Dubai in the same building in 2010. This Armani brand is to the value segment what the signature line is to the premium segment.
Initially, the Italian company held 25% of Presidio Holdings, the remaining 75% in the hands of Como Holdings. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans. Armani stands as one of fashion's most distinguished leaders.
The label is a multi-million Dollar business, as the sub-label sold products woth of 2600 million Euros and earned about 750 million in 2010 and in 2011, sold products worth of about 3100 Euros and earned about 900 Euros. Armani collaborates with Rubelli and the Molteni Group to build the home collection. Today the Armani brand architecture encompasses one corporate brand and five sub-brands, each catering to different sets of target customers and at different price levels. His popularity skyrocketed in America in the 1980s when his men's 'power suits' appeared frequently on the television series Miami Vice and in the 1980 film American Gigolo, which starred in Armani's signature garb. Over the years, Armani created various limited products to celebrate special occasions. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. As is the trend in the fashion industry to operate in the entire spectrum from apparel, jewellery, cosmetics, watches, perfumes and luxury hotels, Armani has been able to leverage its brand equity to be present in most of these lucrative sectors.
Armani Jeans is mainly sold in department stores, although there are many freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. It is usually argued that eye wear, perfumes, watches and cosmetics are strongly related to fashion and luxury and thus it is natural for fashion houses to extend their brands into these categories. Armani Junior: This kids fashion brand was designed specifically for infants and children. For the collections, Armani uses precious materials like , , in the shape of , , and. The sub-label consisting of variegated products is sold in 183 independent Armani stores as well as selected retailers throughout the world. He then joined the staff of Nino Cerruti as a designer. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids.